At the Town Hall Discussion “Marketing to Women of Color – The Real Deal” our spectacular and gracious moderator, Cheryl Mayberry McKissack, shared some mind-blowing statistics with us about the spending power of women of color. Funny thing is that we all had an inclination about this information already, but actually hearing it in the [...]
The simple answer is yes. If you are reading this, you probably already know that social media is the new way to market or advertise a product or brand. It’s also a great way to reach a target consumer, like women or minorities. Since planning Blogalicious, I’ve come across many statistics that continuously prove this [...]
Blogalicious 2009 welcomes Success Rice and Mashable as event sponsors! We’d like to thank them for being among the first brands to recognize the value of women of color bloggers and the significance of this event.
As women bloggers of color, we know first-hand the importance of brands marketing to our demographic and we also see the disparity between the number and types of invitations we get to company-sponsored blogging retreats. Of course, some companies, like Disney, do “get it” and have been leading the pack in terms of recognizing that [...]
